Apple and Samsung Solidify in South Korea and Japan respectively in 2019

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Report Summary:

Apple and Samsung solidified in South Korea and Japan smartphone market respectively in full-year 2019. Obviously, South Korea is a tough market for Apple while Japan is the case for Samsung. They are not no.1 smartphone vendor, by volume, in those respective countries, but managed to strengthen no.2 position. What were the drivers behind stronger market positions under toughened market conditions? What will be their strategies expected in two countries in 2020?

Table of Contents

1. Executive Summary
2. Analysis
- Samsung in Japan
- Apple in South Korea
3. Conclusions & Implications

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